Marketing and Advertising Services

The vendor required to provide marketing and advertising efforts is to actively support all of agency revenue-producing areas in generating increases in ticket sales and other revenues in keeping with the patriots point mission and image.
- Requirement:
•    The contractor shall work as a collaborative partner in the development and implementation of comprehensive strategic marketing programs that promote, enhance, and provide a consistent image of authority, and that will be instrumental in generating increased revenues.
•    Programs will be designed to increase visibility and visitation, as well as business in all authority revenue-producing areas (ticket sales and group sales, overnight camping, education, and events rentals) thereby increasing revenues overall.
•    To devise specific marketing strategies relevant to the museum and its exhibit development, as well as for the other revenue-producing areas.
•    Develop creative that generates a new sense of excitement designed to attract large segments of the rapidly evolving tourism market, as well as the other markets relevant to patriots point revenue-producing areas
•    Creative is needed to respond to the unique needs of a variety of audiences, whose preferences will be relevant to shaping patriots point marketing programs now and in the future.
•    Develop varied collateral production and promotional materials targeting audiences for ticket sales (including day group sales), overnight camping, education, and events rentals.
•    Assist in the development of research methods and materials as needed to include research survey development and collection, as well as examination and interpretation of collected data.
•    Proactively make marketing program recommendations that incorporate research conclusions.
•    Also assist in developing methods of integrating patriots point marketing campaigns with the marketing efforts of larger organizations such as the area convention and visitor’s bureau, and the department, recreation, and tourism.
•    Participate in advising on the maximization of internet and web-based marketing tools and concepts, including social media concepts, SEO and SEM, AdWords, and other digital platforms and strategies and their execution.
•    Provide proactive advice and counsel to authority in developing and implementing advertising and promotion program(s).
•    The type of assistance required will include, but not be limited to, photographic needs, collateral design, advertising layout and production, media and news event coordination, design and placement of billboards, and other media placements.
•    Assist in marketing all revenue-producing areas of patriot’s point utilizing the approved brand concept, prioritizing the work desired in tandem with patriots point.
•    Provide public relations assistance to patriots point naval and maritime museum upon request. 
•    The type of assistance required will include, but not be limited to, strategy planning, contact assistance, news release and media alert drafting, identifying new opportunities, story placements, and maintaining ‘clips’ records and files.

- Contract Period/Term: 4 years