Communications Strategy Consultant Services

The vendor required to provide strategic communications for government will lead the design and assist in the execution of a creative messaging campaign for the agency.
- The consultant’s work should focus on developing and testing messaging strategies that enable the courts to communicate effectively and continue to cultivate trust in the branch.
- The consultant’s work will take place in three phases:
•    The first phase will consist of conducting baseline research, creating a design brief, and iterative design of creative messaging.
•    The consultant will lead a design process testing various approaches to implementing the messaging strategy and informed by iterative testing with state.
•    The third phase will consist of the consultant guiding and advising judicial branch staff on how to adopt the successful messaging strategies in their own communication channels.
•    This includes guidance on how to leverage potential paid, earned, and owned communication platforms. 
•    Implementation of distribution strategies will be managed by the judicial council.
•    The consultant will conclude the engagement by delivering a toolkit for courts interested in adopting the messaging strategies.
•    The toolkit should summarize findings and results from tested messages, creative assets that can be adapted for court use, and lessons learned about effective distribution.
- Accessible platforms include but are not limited to:
•    Content generation and editing: Canva, Tiki-Toki, google suite, microsoft suite, Drupal, MyEmma, adobe acrobat and flourish. 
•    Content hosting: Drupal and azure, OneDrive, SharePoint, Flickr, google photos, drop box, and YouTube.
- Strategic communications and is expected to have prior experience with the following:
•    Working with public sector organizations
•    Placement and distribution of key messaging across print and digital media 
•    Creating a successful statewide public engagement campaign
•    Audience research, capturing and measuring impact of campaigns on public sentiment 
•    Familiarity with working on statewide campaigns targeting multiple and diverse audiences, including rural and urban, etc.

- Pre-proposal Conference (Optional) Date: November 17, 2025
- Questions/Inquires Deadline: November 20, 2025