Marketing and Recruitment Services

The Vendor is required to provide will work with city staff to develop and execute a strategic marketing and outreach campaign to recruit job seekers and entrepreneurs into training and support programs across the city component projects.
- Service include:
•    Brand development & identity
o    Design and establish a cohesive brand identity for city, including logo, style guidelines, tone of voice, and messaging framework. 
o    Ensure consistent application of the brand across all collateral, digital platforms, media campaigns, and community activations.
o    Position the brand as a trusted, resident-centered initiative that reflects the values of equity, opportunity, and community resilience.
•    Campaign design & execution
o    Develop and implement an innovative, multi-channel marketing and outreach campaign that promotes all city components.
o    Create targeted messaging and assets tailored to the unique character, needs, and demographics of each of the four priority neighborhoods.
•    Community engagement
o    Collaborate with the reinvest team and community partners to align efforts with existing grassroots outreach.
o    Plan and execute recruitment focused events and activations, including information sessions, pop-up events, flyer distributions, and door-to-door canvassing.
•    Creative development
o    Produce digital and print collateral such as flyers, social media content, signage, newsletters, and resident testimonials.
o    Build and maintain a branded, interactive website to serve as the digital hub for city programs and services.
•    Media & communications
o    Design and execute a targeted media plan leveraging local press, radio, digital ads, and neighborhood communication channels.
o    Amplify community success stories and program outcomes to build momentum and credibility.
•    Data & reporting
o    Establish systems to track outreach performance, including engagements, leads, and conversions.
o    Provide weekly snapshots, monthly summaries, and quarterly progress reports with analysis and recommendations for continuous improvement.

- Pre-Bid Webinar Date: November 5, 2025
- Questions/Inquires Deadline: November 3, 2025