Communications and Engagement Strategy Market Study Services

The Vendor is required to provide to conduct a market research study on office communication and engagement strategy.
- This study should include both quantitative and qualitative data collection, such as focus groups and interviews, and will be used to inform and develop a culturally grounded, data-driven communications and engagement strategy.
- Develop a detailed project work plan, including methodology, sampling strategies, and data collection tools to be provided for office approval within one (1) month of contract execution.
- Ensure work plan outlines methodologies for reaching underserved communities, including but not limited to rural community members, hearing or sight impaired individuals, and those with limited internet access.
- Compile and analyze relevant demographic and community-level data to inform sampling and analysis.
- Carry out key informant interviews with partners such as community leaders, grantees, policymakers and other partners.
- Conduct at least four (4) focus groups with diverse community members to capture perceptions, expectations, and communication preferences.
- Identify patterns, gaps, and opportunities in community perceptions and expectations.
- Compare results across demographic segments and community groups, including by island.
- Focus Group & Interview Guides: Draft and final discussion guides for qualitative research.
- Final Market Study Report:
•    Survey and focus group results
•    Key informant interview findings
•    Analysis of public awareness, perceptions, and expectations
•    Key messaging themes and audience insights
•    Recommendations for the development of a communications and engagement strategy based on market study findings.

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: November 18, 2025