Digital Advertising Placement Process Services

The vendor required to provide to significantly improve digital advertising placement processes and performance reporting capabilities.
- All media and advertising buying across digital channels including, but not limited to, search marketing, social media marketing, display advertising, digital billboards, and streaming audio and video.
- Demonstrate experience successfully implementing multi-touch attribution specifically within Higher Education marketing. 
•    Clear examples of Higher Education institutions utilizing multi-touch attribution 
•    Demonstrated success directly linking marketing efforts to student enrollment and revenue outcomes 
•    Demonstrated efficiency improvements and optimization in advertising spend attributable to multi-touch attribution methods.
- Demonstrate a history of successfully integrating advanced analytics platforms with slate CRM.
•    Successful and secure API integration with slate CRM 
•    Automated synchronization of Slate data with analytics dashboards, including student interactions, enrollment stages, application statuses, and revenue metrics 
•    Demonstrated experience creating a comprehensive, unified analytics dashboard utilizing Slate CRM data
- The analytics platform must offer an unlimited, multi-year conversion lookback window enabling full visibility into extended student recruitment journeys
•    Technical capabilities enabling unlimited lookback windows 
•    Successful outcomes of multi-year lookback attribution within higher education 
•    Measurable ROI improvements through extended lookback analytics
- Analytics platform must provide predictive analytics and prescriptive insights utilizing AI and machine learning
•    Predictive analytics clearly forecasting future enrollment trends and marketing performance based on historical and real-time data 
•    Prescriptive analytics delivering clear, actionable strategic recommendations within analytics dashboards 
•    Demonstrated results and optimization improvements directly resulting from AI-driven analytics
- Provide a fully integrated analytics solution specifically optimized for Higher Education recruitment and enrollment marketing.
•    Unified dashboards combining web traffic, paid media, Slate CRM data, enrollment funnel analytics, and tuition revenue 
•    Proven use-cases demonstrating efficiency gains, revenue increases, and improved enrollment yield directly resulting from platform
- The analytics solution must offer a single, unified dashboard seamlessly combining multi-touch attribution analytics and paid media insights
•    Dashboard clearly integrating attribution analytics alongside paid media performance metrics 
•    Unified reporting and analytics capabilities providing real-time, actionable insights into the effectiveness of digital media channels in driving enrollments and revenue 
•    Demonstrated examples clearly showing increased marketing efficiency resulting from unified attribution and media analytics.

- Contract Period/Term: 1 year
- Pre-Submission Conference (In-Person) Date: November 13, 2025 
- Questions/Inquires Deadline: November 19, 2025