Media Buyer Services

The Vendor is required to provide media buying services for park.
- Proposer will plan, buy and track media for Radio, TV/Cable, Out-Of-Home, Print and Digital Advertising in agency and possibly outlying markets.
- Marketing goals, target audiences, media channels and timelines will be reviewed and defined on an annual basis and adjusted throughout the year to optimize spend and return.
- The Media Plans may also include provision for in-kind trade for services or materials the County may require during the annual Fair or at other times of year.
- Begin implementing the approved Media Plans, which may include purchasing advertising in digital formats (including programmatic, display and video advertising such as banner ads and videos that play on a website; social media; mobile hyper-local banner ads and videos based on a web user’s location; and paid search engine marketing and search engine optimization marketing), radio, television, billboard, transit, print and other out-of-home media.
- The Contractor shall negotiate, contract for, and pay for all such media, including negotiation of rates, schedule placement, in-kind trade and pricing.
- Begin tracking data and gathering information using current industry tools in order to measure the Fair Park’s success in reaching the sales goals and performance metrics identified in the Media Plans for that year.
- The Media Plans to include 
•    All proof of performance for advertising procured by the contractor under this agreement,
•    Analysis using the media plans performance metrics, 
•    Reporting on in-kind trades coordinated by the contractor, and 
•    The contractor’s recommendations for the following year’s Media Plans.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: November 06, 2025