International Public Relations Agency Services

The Vendor is required to provide professional international public relations services for the council.
- Ensure an employee is identified and held accountable as the primary contact responsible for quality control and ensuring Services are delivered timely and in complete, accurate states.
- The services include, but are not limited to:
•    Strategic PR plan development per assigned country or region.
•    Ongoing media relations and story pitching (minimum outreach benchmarks per market).
•    Distribution of destination-focused press releases, video news releases and newsletters.
•    Proactive media engagement and timely response handling.
•    Coordination and support of group and individual press trips.
•    Crisis communications and timely support, with a plan for staffing during weather or destination-impacting events.
•    Development and execution of market-specific editorial partnerships and placements.
•    Attendance and participation in international media and travel trade events, as approved.
•    Monthly press clipping service and comprehensive activity report.
- Communication and Reports
•    Provide monthly progress reports with activity summaries, earned media coverage, impressions, and value.
•    Submit regular market insights and trend updates from each represented region.
•    Attend meetings (virtual or in-person) as requested and deliver updates on planned and completed activities.
•    Provide a year-end performance summary highlighting accomplishments and recommendations for future successes.
•    Submit invoices with appropriate back-up documentation, including time sheets, proof of press placements, or a timeline for placements, receipts, and year-to-date projections.
•    Send timely updates and media coverage as it happens (real-time distribution when appropriate).
•    Proposer shall provide such periodic reporting as may be requested by the Contract Administrator or delegated Project Manager.
- Conduct regular status calls/meetings with internal public relations and/or marketing teams and partner agencies (social, public relations, and global representation firms) regarding all active projects and maintain highly responsive email and phone communications.
- Attend, create, produce, and participate in presentations to boards and committees, partners or other groups as requested and needed.
- Maintain up-to-date media and influencer lists specific to each country or region served.
- Provide support for public relations, website and sales staff both domestically and internationally.
- Crisis communications support as situation unfolds and continuing as needed.
- Design and conduct quantitative and qualitative market research as necessary to conduct data-driven decision making and reports, as requested.
- Printing, shipping and handling, and distribution costs of collateral projects.
- Translation services and localized content production.
- Rental, purchase, or otherwise securing studio, venue, or location space for filming, activations, or other reasonable third-party costs associated with activities related to performing projects.
- Website translation and content localization.

- Contract Period/Term: 3 years