Branding and Marketing Services

The Vendor is required to provide its brand and marketing efforts by partnering with an agency that will help define its brand and help it stand out in the competitive local and regional.
- Branding
•    Define the university brand and position it for local, state, and regional recognition.
- Campaign development
•    Develop a creative campaign that supports brand awareness
•    Develop integrated marketing campaigns that supports recruitment and specific degree programs
- Operationalize the campaign
•    Demonstrate how the agency will collaborate with marketing and recruitment to increase enrollment
•    Show how the university brand will extend across key campus divisions such as advancement, academics affairs, and student affairs
- Brand development
•    Specify an example of research methodology to define the brand
•    Propose research to help define the brand
•    Work closely with the office of marketing and events and executive leadership to develop initial brand positioning
•    Conduct testing required to confirm brand positioning
•    Coordinate closely with the office of marketing and events and executive leadership to finalize the university brand
- Campaign development
•    Lead creative development and testing of campaigns
•    Provide specific objectives of creative campaign
•    Demonstrate how the creative can be used with different platforms, including the website and recruitment activities 
- Campaign operationalization
•    Specify marketing objectives
•    Develop creative assets
•    Provide hands-on creative execution and media plan recommendations
•    Provide production and post-campaign analysis
•    Show how the university brand will extend across key campus divisions such as advancement, academics affairs, and student affairs.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 03, 2025