Media Services

The Vendor is required to provide a strategic media agency, located in state, to promote the Agency’s homebuyer programs and raise awareness of the agency’s work.
- The goal is to create a customer-focused, innovative, data-driven statewide strategy that brings measurable results.
- The statewide campaign typically runs from early March until the end of June and utilizes a variety of communications platforms, including but not limited to broadcast radio, social media, streaming radio, podcasts, and connected TV.
- Develop and execute a comprehensive, statewide advertising strategy to promote the Agency’s homebuyer programs.
- The strategy will reflect the Agency’s priorities, optimize Agency resources, and reflect changes in consumer behavior.
- The strategy will identify key audiences and develop appropriate strategies for reaching each audience.
- Use data and market insights to target key audiences for a fully-integrated, multi-channel advertising strategy.
- Include targeted media placements, including but not limited to connected TV, podcasts, online advertising, and broadcast and streaming radio, which will drive consumers to the Agency’s website.
- Align the advertising content to reflect current trends and the media channel (social media advertising, podcasts, radio, and print) to provide greater Agency awareness.
- Maximize the impact of the Agency’s advertising budget by implementing an efficient, high return strategies on channels statewide.
- Provide performance analysis and evaluation of the advertising investments and strategy to better inform the Agency’s future advertising investments and outreach activities.
- Your use of data and market insights to target key audiences with the proper advertising placement and frequency, including audience targeting, channel and market selection, and budget allocation.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 03, 2025