Communication and Marketing Services

The vendor required to provide communication and marketing services by creating unified messaging, visual materials, and strategic communication tools that further enhance public understanding and engagement during a historic period of infrastructure investment.
- Strategic communication planning and implementation:
•    Facilitate a kickoff meeting and periodic strategy sessions with the district 5 officer and project leadership to align communication goals, key messages, and priority projects. 
•    Develop a detailed one-year communications plan for major area infrastructure improvement projects, with long-term recommendations (two-year and three-year vision) to coordinate messaging across multiple major area infrastructure projects. 
•    Establish a unified communication framework that connects individual project updates to agency broader mission of safety, mobility, and community investment. 
•    Create a master communications and marketing calendar to coordinate timing of major announcements, traffic impacts, and milestones.
•    Provide recommendations and guidance to agency district 5 on the most effective methods and channels for reaching target audiences in the area based on data, insights, and local feedback. 
•    Implement approved communications and marketing plans over the duration of the contract in close coordination with the district 5 officer.
- Branding and creative development
•    Develop a unified brand identity and visual theme for -area transportation projects that creates cohesive messaging and visually links agency mission to the upcoming and ongoing improvements, reinforcing public understanding and trust. 
•    Design and produce graphics, logos, templates, and a style guide for use across social media, the agency district website, and video assets. 
•    Create high-quality marketing materials including videos, infographics, maps, and digital content to support project updates. 
•    Assist in the design and printing of flyers, maps, and other collateral as requested by agency. 
•    Ensure all creative deliverables reflect agency brand standards and accessibility requirements.
- Video production and storytelling
•    Plan and produce video segments that communicate milestones for major area projects in an engaging and transparent manner. 
•    Capture b-roll footage and interviews with agency staff, and at times, contractors, to build a consistent library of multimedia assets. 
•    Develop short-form video content optimized for social media use, as well as long-form pieces for other use. 
•    Work with the district officer to script, review, and finalize messaging to ensure accuracy and alignment with agency values and project priorities. 
•    Provide ADA-compliant versions for all video content.
- Web content and digital support
•    Develop digital content for district 5 web pages and the statewide agency website to provide clear, timely project information. 
•    Support content management with regular updates to detours, traffic alerts, and project milestones. 
•    Propose enhancements to improve user experience, navigation, and public engagement through digital channels.
- Social media
•    Create and implement a monthly social media calendar that highlights milestones for major area projects. 
•    Design graphics and short-form video content for use on district social media channels. 
•    Coordinate and fund paid or targeted social media efforts when directed by agency.
- Maps, detours, and traffic impact visuals
•    Develop clear, easy-to-understand maps illustrating traffic impacts (lane closures, total closures, etc.), detours, and traffic patterns for use in press materials, public outreach, and social media on an often-urgent timeframe. 
•    Produce consistent visuals for detour notices and construction phases for all major area projects to enhance public understanding. 
•    District engineers and contract project managers on often urgent deadlines to verify accuracy of traffic impact information prior to distribution.
•    Update maps and graphics as construction phases evolve throughout the project timeline.
- Stakeholder engagement and community relations
•    Identify key stakeholders including local governments, businesses, schools, neighborhood associations, and other groups affected by construction activities. 
•    Develop and maintain a stakeholder database to facilitate and maintain consistent direct communication. 
•    Coordinate meetings, briefings, and presentations in support of the district officer and agency project teams.
- Special events and public involvement
•    Assist in planning and executing press releases, public meetings, and media events related to area projects. 
•    Develop event materials such as media advisories, press releases, press kits, graphics, etc. 
•    Provide on-site support for logistics, media coordination, and photography and videography as needed. 
•    Identify community events and partnership opportunities to increase awareness of agency work in the area.

- Contract Period/Term: 2 years