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A government agency in Alabama issued “Digital Media Buying Services” (RFQ). Solicitation MKTG-1215 closed on January 9, 2026. Eligibility: Only for USA Organization.
The Vendor is required to provide digital media buying firms to manage and optimize our paid digital advertising campaigns.
- The primary objective of this engagement is to drive measurable results, specifically focusing on a pay-for-performance model with well-defined allowable costs per sale (CPA).
- Looking for a firm with demonstrated expertise in platforms such as Meta (Facebook/Instagram), Google Ads, and other relevant digital advertising channels.
- The areas of services needed include but not limited to the following.
1. Digital Media Strategy & Planning
• Strategic Campaign Development
• Audience Targeting
• Platform Expertise
• Budget Management
2. Campaign Execution & Optimization
• Ad Creative Support
• Bid Management & Optimization
• A/B Testing
• Conversion Rate Optimization (CRO)
3. Performance Monitoring & Reporting
• Define Success Metrics
• Weekly Performance Communication
• Regular Reviews
• Attribution Modeling
4. Technical & Martech Collaboration
• Tagging Strategy
• Data Integration
• Martech Team Support
5. E-commerce Support
• Product Feed Optimization
• Dynamic Retargeting
• E-commerce Campaign Management
• Conversion Tracking for Products.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 16, 2025
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Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-1215) closed on January 9, 2026. See similar open RFPs below.
A government agency in Alabama. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Contract term: 1 year.
Questions and inquiries must be submitted by December 16, 2025.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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