Destination Marketing Organization Services

The Vendor is required to provide a percentage of revenue derived from the hotel/motel tax to support a portion of the destination marketing organization’s (‘DMO’) operating expenses.
- The Executive Director will be required to conduct fundraising to fund the balance.
- As a result of the planning process, a number of objectives were identified regarding creation of a destination marketing organization:
•    The organization should operate opening and have broad representation of all facets of a diverse tourism community,
•    The organization should stand on its own and operate cooperatively yet independently of local government and other community organizations,
•    The organization will be led by a board whose members will have equal standing in the decision-making process regardless of organization size or level of contribution.
- Entity will: 
•    Create and/or maintain progress on overall strategy for tourism planning, development, and marketing.
•    Market the destination outside of city to regional, national, and international visitors, as well as market the events taking place in City.
•    Develop and distribute an annual visitor’s guide.
•    Respond to calls for information requests, directions, press inquiries, etc.
•    Create integrated, data-driven campaigns that combine digital, social, email, and earned media.
•    Organize and implement familiarization trips for press and tour operators.
•    Maintain social media accounts and a website with a calendar of events and coordinate the information thereon with other websites advertising events in city.
•    Collaborate and/or lead initiatives with the city and local partners that serve the tourism economy and its sustainability.

- Contract Period/Term: 3 years