Advertising Support Services

The Vendor is required to provide support to undercapitalized entrepreneurs at varying stages of digital marketing readiness through tiered social media advertising services.
- Independent Ad Campaign (Up to 8–10 Hours)
•    Business account setup on selected platform (e.g., Facebook/Instagram, Google).
•    1 campaign including copy, creative (image or video), targeting setup, and launch.
•    Tracking pixel installation and verification (Meta Pixel, Google Tag).
•    30-minute walkthrough or written guide on ad management, optimization, and budget scaling.
•    Full admin access provided to the entrepreneur post-launch.
- Lead Generation Funnel Campaign (Up to 20 Hours)
•    Paid ad campaign setup on selected platforms.
•    Functional opt-in landing page with integrated form and confirmation page.
•    Lead magnet creation (PDF, checklist, guide, etc.).
•    Appointment booking landing page integrated with scheduling tools (e.g., Calendly, Acuity).
•    3–5 email nurture sequence with automation.
•    Conversion tracking integration and reporting.
- E-Commerce Ad Funnel Campaign (Up to 20–30 Hours)
•    Ad campaign setup on Meta, Google, or similar platforms.
•    2–3 ad variations created with product-based copy and creative.
•    Pixel setup and audience targeting implementation.
•    Optimized landing or product pages for conversion.
•    Abandoned cart recovery and post-purchase nurture campaigns.
•    Monthly performance summary report provided.
- The Entrepreneur Will:
•    Provide timely access to websites, accounts, and brand assets.
•    Engage in review and intake sessions.
•    Follow through with lead responses and back-end sales processes post-campaign.

- Questions/Inquires Deadline: December 16, 2025