The Vendor is required to provide to announce a contract opportunity for vision zero marketing.
- The effort will support planning, research, creative, and project management tasks to deliver advertising campaign materials advancing Vision Zero’s message and reach to educate Philadelphians on the City’s commitment to eliminate traffic deaths.
- The work will advance the Vision Zero traffic safety messaging campaigns through multiple phases, including planning, creative and asset development, media ad buys and management, and evaluation.
- Applicants shall describe how they will develop and implement data- and community driven strategies to inform campaign design and target messaging.
- Collaborate with the client team to develop media campaign strategies tailored to annual safety communication goals as defined by the client team.
- Possible communication topics include Pedestrian Safety, Aggressive Driving/Speeding, Impaired Driving, Motorcycle Safety, Bicycle safety, Child passenger safety, distracted driving, Teen driver safety and Work zone safety.
- Perform market research, including organizing and running focus groups with key audiences for traffic safety messages, and summarize findings in reports or memos to the client.
- Develop messaging for the ad campaign that reflects findings from the market research and prioritize behavioral change outcomes.
- Develop creative content for the ad campaign with a range of potential assets, including but not limited to photo, video, and audio. Assets may include actors, filming on streets or sound stages, drone footage, and basic animations.
- Manage the ad campaign, including placing ad buys, posting content, tracking campaign metrics, and evaluating results.
- Manage annual traffic safety campaign. The timeline for completion from campaign strategy to campaign duration must accommodate the September 30 deadline for Ad buys.
- Content creation: Shoot, film, animate, and design assets for campaign.
- Maximum will state maximum compensation including all expenses not exceeding $300,000.00.
- Contract Period/Term: 1 year
- Pre-Proposal Meeting Date: December 15, 2025
- Questions/Inquires Deadline: December 12, 2025
