Integrated Communications Plan Servicers

The vendor required to provide an integrated marketing strategy and communications plan as requested by the shaker rehabilitation and nursing center.
- Provide the nursing center with a program that will provide any and all services related to the branding of the nursing center brandings all about the entire experience.
- Our goal is to:
•    Promote the recognition of our organization that sets us apart from our competition;
•    Demonstrate our leadership in the industry;
•    Create trust with our residents, family members and our community;
•    Strengthen the value of our organization;
•    Establish an expectation of quality.
- Provide a marketing strategy that includes, but is not limited to modifying the overall structure and architecture of a new media, social media and website.
- Determining the best utilized “touchpoint’ is central to a successful rebranding.
•    Brand support awareness with our target audience;
•    Lead generation focused heavily on staff recruitment
•    Search engine optimization;
•    Quarterly press releases;
•    Website hosting and updates
•    Website chatbot and pop-up management;
•    Social media – organic monthly social media posting;
•    Video and photography – 2-videos and 2-photoshoots per year;
•    Direct advertising support for recruitment efforts – both digital and traditional campaigns
•    Career fair support including marketing and collaterals.

- Contract Period/Term: 2 years