Strategic Positioning Land Use Alignment and Target Industry Development Study Services

The vendor required to provide strategic positioning land use alignment and target industry development study services for include:
1. Strategic positioning and target industry engagement
•    Review and refine the city’s list of target industries based on regional trends, workforce assets, infrastructure, and competitive advantages. 
•    Develop positioning strategies to attract and retain target industries, including marketing and engagement approaches for site selectors, corporate decision-makers, and developers. 
•    Identify partnership opportunities with private sector stakeholders, higher education institutions, and regional organizations.
2. Land use and zoning alignment
•    Conduct a comprehensive review of existing zoning, land use, and development policies along the corridor and other strategic areas. 
•    Evaluate alignment between current policies and the city’s long term economic development goals. 
•    Recommend zoning and land use policy adjustments to better support desired development outcomes, including mixed-use, corporate relocation, commercial, retail and office opportunities.
3. Site identification and readiness analysis
•    Identify and map key sites suitable for near and long-term development within the city, prioritizing those with existing infrastructure and market readiness. 
•    Categorize sites by potential use (ex. mixed-use, corporate campus, office, retail, industrial). 
•    Conduct a readiness assessment for each site, including constraints, opportunities, and development timelines.
4. Economic impact and scenario modeling
•    Each identified key site, compare current economic impacts and zoning-driven development potential with projected impacts under proposed alternative zoning or land use scenarios. 
•    For each identified key site, compare current economic impacts and zoning-driven development potential with projected impacts under proposed alternative zoning or land use scenarios. 
•    Develop economic models that quantify potential job creation, tax revenue, and other community benefits associated with various development scenarios. 
•    Provide visualizations, maps, and data to support decision-making and communication with city council and stakeholders. 
•    Conduct specific modeling of multifamily product demand as part of overall mixed-use development scenarios. 
•    Analyze current and projected multifamily absorption trends, rental rate performance, lease-up velocity, and vacancy rates within the regional and submarket context. 
•    Estimate demand by unit type, price point, and density to inform future land use and development mix decisions.
- Budget: $99,000

- Questions/Inquires Deadline: January 5, 2026