Marketing Promotion and Market Research Services

The vendor required to provide marketing and advertising campaign(s), retail promotional activities, and market research for state apples, apple growers, and hard cider producers.
- Consumer marketing (maximum budget $700,000)
•    Creation of advertising materials for digital, social media, print, tv, and radio. 
•    Execution of seasonal advertising campaigns to align with peak apple sales periods. 
•    Social media content and influencer collaborations to engage targeted consumer demographics. 
•    Video content, storytelling, and brand messaging that highlight agency unique attributes. 
•    Email marketing campaigns targeting consumers, grocery shoppers, and food enthusiasts.
- Retail promotion (maximum budget $900,000)
•    Development of point-of-sale (pos) materials, including signage, in-store displays, and branded packaging.
•    Implementation of in-store sampling programs and apple tasting events. 
•    Coordination of retailer-specific promotions such as discounts, loyalty program tie-ins, and cobranded campaigns. 
•    Digital advertising placements targeted at grocery shoppers. 
•    Training materials for retail staff to educate them on agency varieties and selling points.
- Market research (maximum budget $50,000)
1. For distributors and apple shippers:
•    Comprehensive consumer preference analysis, including apple variety preferences, purchasing habits, and factors influencing buying decisions. 
•    Competitive analysis comparing agency with leading competitors, including apples from other regions and other fruit categories.
2. For fresh- market apple growers: 
•    Inform future grower orchard portfolios by analyzing consumer preferences for apple varieties based on demographic factors, regional differences, and buying trends. 
•    Identify which apple varieties are most popular and have room for growth without diminishing grower returns; provide recommendations on which varieties state growers should prioritize, diversify, or discontinue.
- Marketing and promotion of state hard cider (maximum budget $100,000)
•    Creation of advertising materials for various digital platforms.
•    Execution of events to promote the hard cider industry to both consumers and trade partners to grow on premise sales. 
•    Social media content and influencer collaborations to engage targeted consumer demographics. 
•    Video content, storytelling, and brand messaging that highlight state hard cider. 
•    Innovative and novel marketing campaigns.
- Budget: $1,750,000

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 23, 2025