Media Buying and Analytics Services

The vendor required to provide media buying services will typically include, but will not necessarily be limited to, the following:
•    Strategic media planning, buying, and placement, primarily via social media platforms (i.e., meta, google) but may also include other major media platforms (video, digital, audio, social, print, out-of-home, sports, arena-stadium, etc.); 
•    Oversight and guidance for budgeting and planning purposes including strategy and demographic research; 
•    Delivery of expert solutions in utilizing the most effective and efficient media for individual campaign goals and objectives; 
•    Maintaining detailed records of the effectiveness for each campaign, providing specific and detailed purchase information and post-buy analysis; and, 
•    Developing media campaigns and leveraging targeted and location-based engagements that may cover multiple states, statewide, regional, county, or zip code-based campaigns.

- Contract Period/Term: 3 years
- Written Questions Due Date 1: December 29, 2025
- Written Questions Due Date 2: January 12, 2026