Communication and Media Related Services

The vendor required to provide communication and media related to support strategic messaging, branding, public engagement, and content development across multiple platforms to ensure consistent, effective, and high-quality communications.
- Strategic communications, marketing and planning
•    Develop and implement communications, marketing, and outreach strategies.
•    Conduct research, surveys, and audience analyses to inform communication plans.
•    Provide strategic guidance on messaging, positioning, and brand alignment.
•    Facilitate message-alignment sessions with city departments and leadership to maintain internal consistency in tone and style.
- Digital and social media services
•    Manage the city’s social media channels, including content planning, posting, monitoring, and response strategies.
•    Develop and optimize web and social media strategies, including analytics, SEO and SEM, and performance metrics.
•    Provide website support and maintenance as needed.
•    Create and distribute email campaigns and newsletters.
•    Deliver a monthly metrics and analytics report summarizing performance across digital platforms.
- Media and public relations
•    Manage media, stakeholder, public, and government relations efforts.
•    Draft and distribute press releases, media alerts, news articles, and related materials.
•    Provide on-call support for press release development and crisis communications as needed.
•    Coordinate interviews, press briefings, and media opportunities.
•    Deliver media training workshops for city staff and councilmembers.
- Creative services and content development
•    Graphic design for digital, print, and out-of-home applications.
•    Brand and logo development, refinement, and implementation.
•    Writing, editorial services, thought leadership content, and content marketing.
•    Illustration, infographics, and visual storytelling assets.
•    Photography services for events, portraits, and campaigns.
•    Videography, broadcasting, podcasting, and drone services.
•    Animation and motion graphics production.
•    Production of digital, print, radio, and out-of-home advertising.
- Event production and technical support
•    Provide production services for city events, public meetings, virtual gatherings, and presentations.
•    Deliver technical support for audio, video, livestreaming, and hybrid events.
•    Support city staff with training and preparation for public appearances and presentations.
- Web design and implementation
•    Design, update, and implement website features and layouts.
•    Ensure accessible, user-friendly design aligned with city branding.
•    Provide ongoing website optimization.
•    Assist with website updates and compliance with the act web and mobile application accessibility rule.
- Output and distribution services
•    Manage digital distribution of communications and marketing materials.
•    Coordinate print production, print management, and mail-handling services.
•    Provide campaign asset delivery across multiple platforms.
- Staff training and capacity building
•    Deliver training for city staff on media relations, social media, photography, branding, and related competencies.
•    Provide training and support for virtual platforms, presentation skills, and event facilitation.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: January 6, 2026