Public Outreach Communications and Engagement Services

The vendor required to provide public outreach, communications, and engagement work may include both quantitative and qualitative research, such as attitudinal and awareness surveys, focus groups, in-depth interviews, and other methods to achieve.
- Objectives
•    Characterize trends in attitudes toward and awareness of city brand, water issues and policies, public water systems, and water conservation 
•    Characterize trends in trusted sources of information 
•    Test potential messaging and exploratory campaign concepts to determine what messages and concepts resonate with target audiences and the population as a whole 
•    Assess combinations of communication variables to optimize key campaign elements and collateral 
•    Assess the effectiveness of communications and campaign channels 
•    Measure campaign effectiveness in educating, inspiring, and motivating water conservation or other actions 
•    Track brand awareness for bewaterwise.com and knowledge and participation in rebates 
•    Assess the cost-effectiveness of conservation campaigns and other initiatives
- May include and are not limited to:
•    Review of previous relevant research and recommendations for future research
•    Methodology, work plan, schedule, and budget
•    Survey and interview questionnaires
•    Online interface with mobile access
•    Mailer design and reprographics, mailing house services
•    Translation services; interviewers and focus group leaders fluent in Spanish, mandarin
•    Survey administration and implementation
•    Topline and cross-tabulated results
•    Focus group logistics and facilitation
•    In-depth interview administration and implementation
•    Data analysis and recommendations
•    Draft and final reports
•    Presentations of key findings and recommendations.

- Questions/Inquires Deadline: December 19, 2025