Content Creator Services

The vendor required to provide content creation services to enhance community awareness, education, and engagement through strategic campaigns, creative messaging, and optimized outreach.
1. Content development and management
•    Serves proactively as a subject matter expert in all matters related to awareness and prevention of suicide, problem gaming, and gambling
•    Responsible for researching and developing creative content for both digital and print media 
•    Develop and maintain an annual communication calendar focusing digital media around relevant topic areas related to suicide prevention, gaming and gambling, and wellness. 
•    Each month will have a different focus area and content will be presented at least one month out for organizational review and approval 
•    Responsible for content creation to include a minimum of three posts per week on digital platforms, a monthly newsletter, and print materials (as needed) from time of award through June 30, 2026 
•    Produce high-quality creative materials: videos, PSAS, banners, audio, and educational materials 
•    Manges all content developed for suicide prevention and problem gambling prevention 
•    Organize and maintain a shareable content library (posts, graphics, videos, infographics, etc.) 
•    Develop templates and style guidelines to ensure brand consistency 
•    Research and create content highlighting the risk factors and correlation between suicidality and problem gaming, and gambling
2. Campaigns and community engagement
•    Plan, promote, and coordinate suicide prevention awareness campaigns and mental health awareness campaigns and community broad-based educational opportunities (e.g. Webinars, conferences) 
•    Ensure event promotion, cross-posting on platforms and organization social media pages, and digital flyer integration into all marketing strategies 
•    Provide guidance on crisis communication, sensitive messaging, and risk management.
3. Social-media and digital strategy
•    Manage two social media accounts (Facebook and Instagram), build a strategic presence, and create and post content tailored to the audience identified by the organization. 
•    Collaborate with regional administrator and media consultants, as needed and applicable, for media placement and media buys 
•    Schedule posts and campaigns using content-management tools 
•    Use data and analytics to optimize campaigns and track reach, engagement, and conversions
4. Reporting and communication
•    Attend regular check-ins with authority leadership 
•    Track and report on social media metrics, newsletter engagement, website analytics, and overall campaign performance monthly 
•    Deliver an end-of-year report summarizing activities, outcomes, and recommendations.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: January 9, 2026