Marketing Services

The vendor required to provide marketing services to develop and deliver a comprehensive suite of creative assets and branded templates that will equip state and local partners to promote college opportunities consistently across the commonwealth.
- This engagement focuses on the creation of communications materials—not the execution of a campaign—to ensure that schools, colleges, and community partners have accessible, high-quality tools for outreach to students and families.
- Include digital media assets, website copy, student and parent FAQ sheets, print and press templates, and event collateral, all designed in accordance with commonwealth accessibility and branding standards.
- Requirement:
1. Digital media suite
•    Develop a set of short-form videos, animations, and social graphics optimized for use on platforms such as Instagram, Tiktok, X, Facebook, and LinkedIn. 
•    Content will spotlight college students, family perspectives, and success outcomes to demonstrate program impact.
2. Website copy
•    Draft concise, student- and family-centered web copy for the college section of highlighting benefits, eligibility, and participating institutions.
3. FAQ sheets
•    Create two distinct FAQ documents:
o    Students: focusing on eligibility, credits earned, and how college fits into their high school experience.
o    Parents and families: addressing affordability, college readiness, and long-term student benefits.
4. Print material templates and logo placement guidelines for partners
•    Design customizable templates for one-pagers and brochures that can be cobranded by schools, colleges, and community partners.
5. Press release templates
•    Develop press release templates for program announcements, new school designations, or local student success stories.
6. Event and display collateral
•    Design banners, pop-up displays, and signage for use at college events.
- Budget: $50,000

- Questions/Inquires Deadline: January 26, 2026