Graduate Student Marketing and Recruitment Services

The vendor required to provide domestic higher education marketing and enrollment strategies for current online and on campus programs and future potential programs to:
•    Analyze market trends and assess the demand for business graduate programs. 
•    Conduct competitive research to identify areas where agency business can better position itself in the marketplace.
•    Develop a comprehensive positioning strategy to enhance the visibility and appeal of agency business graduate programs. 
•    Design and execute targeted marketing campaigns aimed at recruiting a diverse pool of domestic graduate students.
•    Provide enrollment services, including application management and registration support. 
•    Deliver retention services to guide students from onboarding and orientation through to graduation, ensuring their long-term success.
- Requirements:
•    Strategic market insights: through comprehensive market research, the vendor will identify trends, demand drivers, and opportunities to better position agency graduate programs. 
•    This will ensure offerings are competitive and aligned with industry needs. 
•    Enhanced recruitment efforts: tailored marketing campaigns and creative services will boost program visibility, engage prospects effectively, and convert them into enrolled students. 
•    Streamlined enrollment processes: dedicated enrollment advisors will improve application management and provide personalized support to prospective students, ensuring a seamless admissions experience. 
•    Improved retention: including onboarding, orientation, and ongoing student support, the vendor will enhance the student experience, reduce attrition, and ensure academic success.
•    Optimized marketing performance: digital marketing and media buying will maximize return on investment (ROI), ensuring that marketing budgets are utilized efficiently to yield measurable results.
1. Market research and viability:
•    Market viability and trends analysis
•    Competitive landscape analysis
•    Employer and workforce demand
•    Curriculum benchmarking
2. Creative services:
•    Responsive microsite development
•    Mobile and desktop RFI landing page creation
•    A/b and split URL testing
•    Display media design
•    Brochure design
•    Html email design
3. Marketing strategy:
•    Prospect nurturing strategy
•    Search engine marketing strategy
•    Search engine optimization (SEO)
•    Content creation
•    Pay-per-click management
•    Social media advertising and management
•    Campaign optimization
•    Niche media placements
•    Email remarketing
•    Chat functionality
4. Media and marketing buying and conversion optimization:
•    Develop paid media strategy
•    Third party media purchases
•    Management and optimization of paid media campaigns
•    Analyze and report on media campaigns
•    Manage marketing budgets
5. Search engine optimization (SEO):
•    Program webpage audit
•    SEO swot analysis
•    SEO content production, testing, and recommendations
•    SEO article creation
•    Continued performance analysis
•    Site linking recommendation
6. Enrollment services:
•    Screening and hiring advisors
•    Programmatic and institutional training
•    White-labeled outreach
•    Inquiry management
•    Application management
•    Registration support
•    Engagement metrics
7. Retention services:
•    Retention services
•    Post-enrollment outreach
•    Student satisfaction data collection
8. Account management:
•    Student enrollment projections
•    Reporting and metrics, including a data and ROI dashboard
•    Strategic partnership growth
•    Program optimization and enhancements
9. Measurable outcomes:
•    Increase in qualified leads, applications, and enrollments
•    Improved student retention and satisfaction rates
•    Enhanced program visibility and market competitiveness
•    Optimized marketing spends with data-driven ROI reporting.

- Contract Period/Term: 1 year
- Pre-Proposal Conference Date: January 28, 2026
- Questions/Inquires Deadline: February 4, 2026