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A government agency in Washington issued “Brand Strategy and Creative Development Services” (RFP). Solicitation MKTG-1426 closed on February 9, 2026. Eligibility: Only for USA Organization.
The vendor required to provide brand strategy, creative development and positioning and messaging support for our upcoming comprehensive fundraising campaign.
- Requirement:
1. Brand strategy, positioning and messaging
• Analysis, synthesis, and insights from which to build a cohesive and effective campaign brand using existing research and documents and conducting or partnering to fill market research gaps as needed.
• Brand strategy brief
• Positioning statement and messaging framework
2. Development of a creative platform
• Creative brief
• Creative campaign (2-3 concepts for review and two rounds of revisions on selected concept)
• Refined comprehensive creative and messaging platform encompassing all outlined key audiences based on selected concept
• Creative testing
• Style guide for the campaign (to include campaign tagline, messaging guidelines, set of recommended visual elements, etc.).
3. Campaign launch plan and key deliverables:
• Development of campaign video and tv spot concept and possibly production of key deliverables.
• Campaign launch and media strategy recommendations.
• Storytelling and content strategy recommendations.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: January 28, 2026
Ask any question about the RFP and its amendments. Instantly surface schedules, deliverables, compliance items, evaluation criteria, and budget details with 100% source-backed answers.
Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-1426) closed on February 9, 2026. See similar open RFPs below.
A government agency in Washington. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Contract term: 3 years.
Questions and inquiries must be submitted by January 28, 2026.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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