Brand Strategy and Creative Development Services

The vendor required to provide brand strategy, creative development and positioning and messaging support for our upcoming comprehensive fundraising campaign.
- Requirement:
1. Brand strategy, positioning and messaging 
•    Analysis, synthesis, and insights from which to build a cohesive and effective campaign brand using existing research and documents and conducting or partnering to fill market research gaps as needed. 
•    Brand strategy brief
•    Positioning statement and messaging framework 
2. Development of a creative platform
•    Creative brief
•    Creative campaign (2-3 concepts for review and two rounds of revisions on selected concept)
•    Refined comprehensive creative and messaging platform encompassing all outlined key audiences based on selected concept
•    Creative testing 
•    Style guide for the campaign (to include campaign tagline, messaging guidelines, set of recommended visual elements, etc.).
3. Campaign launch plan and key deliverables:
•    Development of campaign video and tv spot concept and possibly production of key deliverables. 
•    Campaign launch and media strategy recommendations.
•    Storytelling and content strategy recommendations.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: January 28, 2026