Advertising, Marketing and Event Planning Services

The vendor required to provide advertising, marketing and event planning services for include:
- Campaign Concepting and Campaign Plan
•    Ages 18–69 
•    Primarily female 
•    Job seekers exploring entry-level roles 
•    Unemployed or underemployed individuals looking for training 
•    Looking for a career change and retirement, but not without a job  
•    Previously taken care of a loved one and now wants to do home care as a job  
•    Currently a caregiver and wants more education  
•    Students (high school and post-high school) considering vocational pathways
- Content Creation
•    develop a new creative campaign concept with a similar look and feel within the allocated budget.
•    The marketing concept should focus on increasing PHCAST enrollment and traffic to PHCAST’s website, build consumer awareness and trust in the training, and reduce the number of workers paying for home care aide training.
•    include messaging with a strong visual branding that emphasizes a “beware of dupes” message.
•    Develop marketing materials in English in an understandable and campaign appropriate manner considering the target audience and as directed and approved by AGE.
•    The media buy will focus on social media and online advertisements.
•    provide an audience segmentation strategy.
- Budget: $150,000