Marketing Campaign Services

The Vendor is required to provide to develop, implement, and manage a comprehensive, strategic marketing campaign for old town.
- Goal of the Campaign
•    Spotlighting local businesses, offerings, events, and specials
•    Telling stories that highlight collaborations between local businesses, artists, nonprofits, and cultural organizations
•    Sharing fun facts, historical highlights, and unique details that celebrate old town’s character and sense of place
•    Promoting public art, cultural programming, and creative assets throughout the district
•    Amplifying resources, opportunities, and initiatives that support the local business and arts community
- Business engagement and community outreach
•    Maintain a regular, visible presence in old town
•    Proactively engage with old town businesses through visits, check-ins, interviews, and outreach.
•    Serve as a point of contact for businesses regarding marketing opportunities, events, promotions, and resources.
•    Coordinate storytelling opportunities and support businesses in sharing their stories.
•    Produce quarterly summaries of business engagement themes, feedback, and recommended actions.
- Background research and strategy
•    Review existing old town marketing materials, strategic plan, signage, and logos to build upon a cohesive and recognizable brand campaign.
•    Refresh and evolve the old town marketing strategic plan.
•    Capture new photography and video footage of old town quarterly, ensuring diverse representation of businesses and activity (may be completed by sub consultants).
- Digital and social media
•    Create engaging content (minimum 3 posts/week) for old town’s Instagram and
•    Facebook pages; submit a monthly content calendar for review.
•    Repost content from district businesses.
•    Provide graphic design for social media posts; consultant will have access to city/ authority photo libraries.
•    Provide graphic design assistance for districtwide community events (flyers, maps, posters, digital assets).
- Website content creation and support
•    Manage the old town website (WP engine/WordPress).
•    Write blogs, create graphics, and update the calendar, directory, and site content.
•    Optimize the website for SEO.
•    Develop and distribute a quarterly e-newsletter highlighting events, business updates, and stories.
- Digital advertising
•    Create and execute a digital advertising campaign to attract residents and visitors, including campaigns supporting districtwide events.
- Public relations
•    Work with media outlets and bloggers/influencers to secure at least three print or digital features per year.
•    Monitor and respond to reviews, comments, and tags on social media platforms.
- Marketing strategy
•    Use campaign results to refine the marketing strategy over time.
•    Conduct an annual review of the marketing strategy, assessing outcomes and recommending adjustments.
- Account management
•    Weekly email updates to authority and staff.
•    Monthly meetings.
•    Monthly budget recap.
•    Monthly tracking/reporting of campaign results.
•    Collaboration with authority and staff on advertising program elements.
- Budget: $100,000

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: February 18, 2026