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A government agency in Michigan issued “Advertising Agency Services” (RFP). Solicitation MKTG-1488 closed on February 27, 2026. Eligibility: Only for USA Organization.
The vendor is required to provide advertising agency services to manage, expand, and optimize our multi-channel advertising strategy.
- Background and current landscape
1. Undergraduate recruitment
• Digital advertising supports both brand awareness and enrollment-driven initiatives
• Google paid search
o Using for lead generation
o Focuses on high-intent, admissions related and branded keyword groups
• Google display and remarketing
o Using for upper funnel awareness and mid-funnel re-engagement
• Social media
o Using for awareness, event promotion and admissions messaging
o Channels include meta, snapchat and Spotify
2. Graduate recruitment
• Digital advertising campaigns focus on awareness and lead generation
• Google display and remarketing
• Google paid search
o Using for lead generation
o Focuses in high-intent, program level, admissions related and branded keyword groups
• Google display and remarketing
o Using for upper funnel awareness and mid-funnel re-engagement
• Social media
o Using for event promotion
o Channels include LinkedIn and meta
3. College-specific campaigns:
• Primarily the college of business invests in additional campaigns targeting graduate recruitment
• Google paid search
o Using for lead generation
o Focuses on program level keyword groups
- Objectives
• Strengthen brand position and increase university awareness regionally and nationally
• Drive qualified leads supporting undergraduate and graduate recruitment efforts
• Increase event attendance and engagement with prospective students
• Maximize ROI on advertising spend through continual optimization.
- Contract Period/Term: 3 years
Ask any question about the RFP and its amendments. Instantly surface schedules, deliverables, compliance items, evaluation criteria, and budget details with 100% source-backed answers.
Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-1488) closed on February 27, 2026. See similar open RFPs below.
A government agency in Michigan. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Contract term: 3 years.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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