Strategic Brand Communications and Public Health Outreach Services

The Vendor is required to provide professional communications consulting services to support the department in developing, coordinating, and evaluating strategic brand communications and public health outreach activities.
- Services shall strengthen public understanding of public health, increase awareness of the department programs and services, and support proactive, prevention-focused communications that are clear, consistent, culturally responsive, and measurable.
- Objectives:
•    Increase public awareness of department programs, services, and preventative health initiatives using evidence-based and evidence-informed public health communications strategies.
•    Clearly communicate the role and value of public health as community-based and prevention-oriented. 
•    Reach priority audiences, including underserved populations, referral partners, community organizations, and local officials.
•    Establish consistent messaging frameworks and performance benchmarks to guide communications efforts throughout the contract term.
- Editorial Planning and Campaign Development
•    Develop and maintain editorial calendars and thematic campaign plans.
•    Campaign topics may include, but are not limited to, health insurance enrollment, immunizations, disease prevention, and health education initiatives.
•    Final campaign selection and timing shall be subject to department approval.
•    Identify priority topics, campaigns, and observances by month and quarter.
•    Recommend and specify communication channels, formats, and timing for planned content.
•    Support coordination with department program staff and external partners.
- Multi-Channel Outreach
•    All communications materials shall be culturally and linguistically appropriate and comply with applicable accessibility standards and County policies.
•    Digital platforms (e.g., social media, email communications, website).
•    Print and community-distributed materials.
•    Community events and partner coordination.
•    Earned media and traditional media.
- Messaging and Brand Alignment
o    Use clear, plain, and accessible language.
o    Avoid unnecessary technical or bureaucratic terminology.
o    Emphasize practical benefits to individuals and the community.
o    Align with agency brand standards, approved messaging frameworks, and County communications guidelines.
o    Reinforce shared community values such as prevention, safety, family, and community well-being.
- Media Monitoring and Analysis
•    May utilize professional media monitoring and analysis tools to support earned media outreach and evaluation.
•    Monitoring may include print, digital television, and radio coverage relevant to department communications activities. Findings shall be incorporated into performance reporting.

- Contract Period/Term: 1 year