Digital, Social Media, Email Marketing, and Website Services

The vendor required to provide comprehensive digital marketing, social media marketing, email marketing, and website update services.
- Requirement:
1. Content posting
•    Event, news and content posting across multiple platforms:
•    Website blog posts
•    Social media platforms including Facebook, LinkedIn, Instagram, GMB, and X.
•    Weekly email newsletter communications
2. Email marketing
•    List management – ensure email lists are categorized, updated, and maintained. 
•    Unsubscribed and bounced email addresses are updated. 
•    All lists will be managed in one central location.
•    Create and send monthly emails to communicate with:
o    Businesses and merchants
o    Consumers
o    Volunteers
o    Sponsors
o    Create and send “one-off” emails for events or special announcements.
3. Social-media
•    Create and schedule social media posts to run simultaneously with marketing initiatives and events to consistently communicate with audiences.
•    Post new blog posts and updates to social media accounts from the website via RSS feeds.
•    Post updates and events to all social media platforms (Facebook, LinkedIn, Instagram, GMB, and X)
4. Design services
•    Graphic design and layout 
•    Newsletter (print and digital)
•    Ad design (print and digital)
•    Flyers
•    Posters and signage
•    Logo designs for new events or other initiatives
5. Website update services
•    Update events for 2026
•    Adding new event pages
•    Update community incentive programs
•    Hot topic updates
•    Create additional forms and payment methods
•    Add or update sponsorship information
•    Any updates or additions per request
6. Account and creatives management
•    Shared drive repository management – all creatives, content, research, and account information (Google, Facebook, linked in, etc.) will be organized on a shared google drive for access.