Public Education, Prevention, and Awareness Marketing Campaign Services

The Vendor is required to provide to design and implement a comprehensive opioid and substance misuse prevention and awareness campaign funded through the fund.
- This campaign will focus on high-visibility messaging and targeted outreach within the community, particularly near schools, residential areas, and public recreation spaces.
- The campaign shall align with fund Category 1: Prevention, Education, and Awareness and utilize non-stigmatizing, trauma-informed public health messaging. The campaign will increase awareness of prevention, treatment, and recovery resources and direct residents to credible state and federal information sources.
- Campaign Branding and Creative Development
•    Develop a campaign name, visual identity, messaging framework, and creative assets suitable for outdoor and digital use.
- Outdoor Advertising
•    Design and place messaging on one (1) billboard located on Forest Drive near the City entry from I-77.
- Targeted Digital Advertising
•    Deploy geofenc Ed digital ads targeting School and apartments in the Covenant Crossing area.
- Campaign Landing Page
•    Design a mobile-responsive landing page linking to credible state and federal drug prevention, treatment, and recovery resources.
- Metrics and Evaluation
•    Provide campaign metrics including impressions, reach, engagement, click-through rates, and landing page analytics suitable for fund reporting.
- Budget: $42,500

- Contract Period/Term: 1 year