Statewide Wildfire Prevention Campaign Services

The Vendor is required to provide encompasses two coordinated, but distinct statewide public education campaigns led by the division.
- Fire Sense – A wildfire prevention campaign focused on reducing unwanted human-caused wildfire ignitions through targeted messaging and behavior change.
- Shall plan, develop, implement, and evaluate a five-year, statewide outreach and education campaign that integrates both efforts while maintaining clear differentiation in objectives, audiences, calls to action, and performance metrics. 
- Campaign development shall be informed by subject-matter expertise, including collaboration with qualified fire and fuels professionals and other relevant wildfire practitioners, to ensure technical accuracy, credibility, and alignment with current wildfire science and operational realities.
- Fire sense objectives:
o    Reduce human-caused wildfire ignitions through targeted prevention messaging
o    Increase public awareness of wildfire causes and prevention actions
o    Deliver high-visibility multimedia outreach to residents and visitors
o    Expand strategic partnerships beyond government channels
o    Increase engagement across digital, print, and in-person platforms
o    Extend campaign reach beyond state
- Living with fire objectives:
o    Increase understanding of wildfire risk in the agency
o    Drive adoption of defensible space, home hardening, and fire-adapted landscaping
o    Promote use of living with fire tools and checklists
o    Increase engagement with living with fire platforms
- Media & creative
•    Produce and place advertising across traditional, digital, nontraditional, and earned media
•    Leverage OTT/connected TV, streaming audio, podcasts, and digital video
•    Implement Geofenc ed and location-based advertising near high-risk areas
•    Develop prevention- and mitigation-focused creative assets
•    Maintain consistent branding across campaigns
- Partnerships
•    Build and sustain partnerships across primary, secondary, and opportunistic tiers (including long-term core partners such as state, federal, and university entities; secondary partners such as local governments, school districts, and nonprofit organizations; and opportunistic partners engaged for specific events, audiences, or outreach efforts)
•    Implement co-branded outreach opportunities
•    Tailor messaging to partner audiences
•    Track partnership performance and reach
- Social & digital engagement
•    Deploy paid and organic social campaigns
•    Produce short-form video content
•    Activate credible influencers
•    Maintain consistent messaging through fire sense channels
- Public engagement & outreach
•    Implement community-based outreach in high-risk settings
•    Support public-facing and media events
•    Utilize digital out-of-home advertising
- Tools & resources
•    Maintain a centralized content library
•    Provide adaptable templates and assets
•    Support expansion of campaign education tools, including living with fire materials.
- Flexibility & scalability
•    Adapt strategies to shifting wildfire conditions
•    Scale activities based on funding
•    Support regional expansion
- Publications & visual education resources
•    Printable and digital publications
•    Visual checklists and inspection guides
•    Diagrams, illustrations, and infographics
•    Educational videos and short-form visual content
•    Presentation materials for community meetings, workshops, and trainings
- Partner & professional resource development
•    Resources for fire departments and fire districts
•    Materials for counties, municipalities, planners, and HOAS
•    Guidance for defensible space evaluators and mitigation professionals
- Community engagement & outreach materials
•    Event-ready education and outreach materials
•    Community or neighborhood ambassador-style resources
•    Seasonal wildfire preparedness and awareness toolkits
•    Partner-ready outreach and education packages
- Living with fire toolkits & resource organization
•    Structured toolkits organized by audience and purpose to support statewide deployment
- Content ownership & longevity
•    All materials delivered in editable, state-owned formats
•    No proprietary or vendor-controlled restrictions
•    Designed for long-term reuse, revision, and expansion.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: February 19, 2026