Marketing Campaign Services

brings the findings of the economic and social impact report to life.
- Utilize various channels to reach the target audience, including but not limited to social media, email marketing, targeted advertising, traditional advertising like radio, billboards, etc.
- Creative direction
•    Quantitative findings should be communicated through clear, visually striking infographics that are easy to interpret for senior decision-makers. 
•    Qualitative outcomes—such as alumni leadership, applied research, community partnerships, and experiential learning—should be brought to life through storytelling formats, including:
o    Alumni and student testimonials 
o    Faculty and research impact stories
o    Community and industry partner perspectives
•    The successful agency is expected to integrate data and narrative so that statistics are reinforced by real- world stories and outcomes.
- Requirement:
1. Strategy and planning
•    Campaign strategy with timeline, execution plan, and KPIs aligned with school objectives and audiences
•    Clear recommendations on digital and traditional channel mix and phasing
•    Messaging framework and creative direction
2. Creative development
•    Visual concepts and storytelling assets
•    Infographics and data visualizations
•    Adaptation of report content for multiple platforms
3. Channels and amplification
•    Recommendations for paid, owned, and earned digital and traditional media
•    Media relations support (as appropriate within budget)
•    Campaign measurement and optimization.