Wheeler Digital Ad Services

The vendor required to provide wheeler digital ad services for the development and management of a comprehensive digital campaign strategy to drive online engagement and ticket sales for wheeler opera house’s 2026 season.
- Objectives
•    Build a robust digital campaign strategy to increase online engagement and ticket sales for the 2026-wheeler presents season. 
•    Integrate digital campaigns with evolving branding and traditional creatives for wheeler presents. 
•    Ensure consistency with wheeler’s brand positioning and messaging across all platforms.
•    Deliver measurable results in terms of engagement, reach, and ticket sales conversions and provide regular reporting with key metrics.
•    Prioritize collaborating with vendors who have a deep understanding of aspen as a destination mountain town and its unique community.
- Requirement:
•    Platforms expected (e.g., meta, google search and display, YouTube, programmatic, Spotify, Tiktok, etc.)
•    Responsibilities for:
o    Media planning and buying
o    Audience targeting and segmentation.
o    Campaign setup and optimization.
o    Budget pacing and reallocation
o    A/b testing
o    Conversion tracking and attribution
•    Vendors are expected to:
o    Recommend new channels.
o    Manage remarketing.
o    Coordinate with ticketing platforms.