Marketing, Advertising and Public Relations Services

The vendor required to provide marketing, advertising and public relations services to plan, develop, and execute comprehensive marketing and communications initiatives to support the agency.
- General marketing partner (traditional and non-traditional media campaigns)
1. Traditional media:
•    Broadcast advertising (e.g., tv commercials, radio commercials)
•    Print advertising (e.g., newspaper ads, magazine ads, brochures, flyers, direct mailings, catalogs, etc.)
•    Copy writing and graphic design
•    Point of sale materials, including posters, wobblers, banners, brochures, game flyers, clings, toppers, pole signs, etc.
•    Outdoor advertising (e.g., out-of-home advertising, billboards, signage)
•    Cinema advertising
•    Media planning and buying
•    Event and sponsorship advertising (e.g., trade shows and exhibitions)
•    Publications (e.g., visitor guide and travel guides, newsletters, reports, etc.)
•    Promotional and sponsorship materials, including posters, flyers, clings, banners, digital elements, and promotional gifts.
•    Photography and videography
•    Public service announcements
2. Non-traditional and digital:
•    Digital advertising (e.g., display advertising, programmatic advertising, etc.)
•    Content marketing (e.g., infographics, blogs, social reels, social media posts, etc.)
•    Video and streaming ads
•    Social media marketing
•    Influencer and creator partnerships
•    Mobile advertising (e.g., in-app ads, mobile game ads, etc.)
•    Audio and podcast advertising
•    E-commerce and retail media
•    AI marketing
•    Web-based surveys
•    Email marketing strategy, automation, and reporting, including list management and segmentation
•    Customer relationship management (CRM) system
•    Search engine marketing
•    Website development and maintenance. 
•    Include, but are not limited to the following:
o    Website marketing strategies addressing visitation, retention and acquisition strategies.
o    Website development
o    Hosting
o    Sitemap
o    Design framework
o    Coding, plugins, chatbots
o    Content creation - graphics, copywriting for SEO
o    Answer engine optimization (AEO)
o    Structure maintenance
o    Scheduled maintenance
o    WCAG 2.2
o    WordPress or site builder with backend access
o    ENG to Spanish
o    Content management systems (CMS)
- Strategic planning
•    Perform market research pertinent to the specific outreach requirements of the requesting agency.
•    Brainstorm ideas with the eligible agency and develop campaigns in support of the objectives and goals of the agency.
•    Terrestrial and digital advertising - collaborate with the eligible agency on all aspects of the production process, including (but not limited to) storyboard creation, scripting, translation, location scouting, casting, shooting, audio recording, editing, effects, duplication and trafficking.
•    Develop a timeline that will allow sufficient time for the development, presentation, refinement, editing, revision, final approval from agency staff, production and distribution of the multimedia campaign.
- Analytics, measurement and reporting
•    Development of performance dashboards with narrative analysis, and reports that provide visibility into KPIs, media performance, and effectiveness. 
•    Roi analysis of paid, earned, shared, and owned media efforts. 
•    Real-time project tracking, with optimization recommendations to improve performance.
•    Presentation of results at intervals determined in conjunction with the eligible agency. 
•    Email and social media marketing:
o    Report on KPIs including but not limited to open rates, click-throughs and conversions, and any other metrics as requested by the eligible agency. 
o    Provide social media analytics and report on engagement, reach and performance.
- Design marketing firm services
•    Branding and identity design (e.g., logo design, keyword identification, naming and messaging strategy for programs, branding, initiatives, or campaigns, etc.) 
•    Graphic design (e.g., newspaper ads, magazine ads, brochures, flyers, direct mailings, catalogs, etc.)
•    Copywriting 
•    Point of sale materials, including posters, wobblers, banners, brochures, game flyers, clings, toppers, pole signs, etc. 
•    Web and digital design (e.g., website design, mobile app design, email marketing, etc.) 
•    Advertising design (e.g., print ads, digital ads, trade show displays, out of home, signage, promotional materials, etc.) 
•    Publications (e.g., visitor guide and travel guides, newsletters, reports, etc.) 
•    Multimedia (e.g., text, images, audio, video, animation, interactivity, including ai-generated materials, etc.) 
•    Photography and videography 
•    Promotional and sponsorship materials, including posters, flyers, clings, banners, digital elements, and promotional gifts.