Professional Marketing Services

The vendor required to provide marketing professional or agency to develop and refine economic development brand assets, create supporting marketing materials, and produce a short-form promotional video.
- Objectives
•    Strengthen and standardize the city economic development brand.
•    Ensure consistent visual and verbal communication across platforms.
•    Produce compelling multimedia content tailored to multiple audiences, including businesses, investors, visitors, commissioners, and community stakeholders.
•    Enhance user experience and engagement through improved UX/UI and content strategy.
- Requirement:
1. Brandmark text treatment and positioning line
•    Refine or develop brandmark text treatment.
•    Align the positioning line/tagline with the city strategic messaging.
•    Provide final files in all required formats (print, digital, vector).
2. Brand standards development
•    Create or update brand standards documentation, including:
o    Typography
o    Logo usage guidelines
o    Voice and tone guidance
o    Photography and graphic style
•    Deliver a cohesive brand standard guide suitable for internal and external use.
3. Color palette and visual selections
•    Develop a refined color palette aligned with the brand identity.
•    Provide color specifications for digital and print applications.
•    Present visual style recommendations and sample applications.
4. Web portal, user experience, UX/UI and content and copywriting
•    Review existing digital platforms and recommend UX/UI improvements.
•    Provide updated or new content and copywriting aligned with brand voice.
•    Deliver wireframes or mockups illustrating recommended layout and content structure.
5. Sizzle reel (30–45 seconds)
•    Produce a high quality promotional “sizzle reel” video (30–45 seconds).
•    Combine provided footage, photography, graphics, and messaging.
•    Customize versions for different audiences, including businesses, investors, visitors, commissioners and community groups.
•    Include music selection, motion graphics, and light animation as appropriate.
•    Provide final video files in multiple formats for web, social media, and presentation use.
6. Design layout and production
•    Provide layout and design services for associated marketing materials.
•    Include up to two (2) rounds of revisions per deliverable.
•    Deliver print ready and digital ready files.