The Vendor is required to provide for a feasibility and marketing study for the future development of a hotel on a 1.5-acre parcel owned by the city.
- The hotel feasibility and marketing study will confirm development potential, assess infrastructure needs, and identify target operators or models.
- This study will inform design expectations, pricing strategies, and public investment levels.
- The study will also analyze how a hotel can boost surrounding businesses and support the City broader economic development goals for downtown.
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