General Marketing Communication Consultant Services

The vendor required to provide general marketing communication consultant services on an “as needed” basis.
- Requirement:
1. Website 
•    Implement significant graphic, mapping and content changes and updates on a continuing basis as needed; provide continuing support, consultation and product improvement for the contract duration. 
2. Printed and e-communications materials 
•    Design, write and edit and produce various printed materials that can include an annual report, brochures describing multiple projects and initiatives; e-newsletters as needed; e-invitations and messages as needed and other materials as determined in the unified planning work program (UPWP). 
3. Enhanced visual communications 
•    This includes organizing and updating the current photo library as needed; creating and updating power point presentations as needed per projects and initiatives. 
4. Public awareness, education and participation 
•    Develop and recommend strategies and tactics to increase awareness and educate the public on new technologies, initiatives and transportation planning issues. 
•    Assist in annual analysis of public participation strategy and results by identifying opportunities for improvement and recommended solutions. 
•    “As needed” additional tasks may include writing and editing news advisories and press releases, annual report, web copy, other informational material, assist in planning and executing public meetings and events, and providing ongoing communications consulting. 
•    Knowledge of and experience with public input survey tool that the state uses is helpful. 
•    Assist “as needed” with media outreach strategies. 
5. Social media
•    Continue expanding a social media presence and strategy that incorporates Facebook, LinkedIn, and other social media tools when applicable to the state overall marketing communications plan supporting the brand and the various initiatives. 
•    Explore possible programs and topics suitable for podcasts including promotion and distribution.