The Vendor is required to provide eligible media entities with experience creating content for distribution via a statewide multi-media campaign that increases public biosecurity awareness for the prevention, control and mitigation of pests.
- The primary goal of is to create content to be distributed via radio, television, print and digital channels with measurable outcomes demonstrated via a process of data collection that shows the objectives of the multi-media campaign were met.
- Outreach quantified by data for the multi-media campaign.
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