Creative and Marketing Services

The Vendor is required to provide on-going, as needed, creative and marketing services to various departments of university.
- Use of AI to:
•    Create portraits, headshots, or images of people,
•    Create or recreate events,
•    Modify photos or video of past events,
•    Modify any of University’s campuses,
•    Substantially change the editorial narrative of an existing image or video, or to
•    Substantially change someone’s likeness.
- Potential services include:
•    Creative design and concepting;
•    Website user research, planning, design, maintenance, and production;
•    Copywriting, proofreading, and copyediting;
•    Visual and multimedia storytelling (e.g., motion graphics and other types of animation, graphic design, etc.)
•    Primary market research (qualitative and quantitative approaches), analysis, and strategy formulation;
•    Media buying and placement services;
•    Experiential and event marketing;
•    Staff augmentation for any of the above.
- Creative design and concepting:
•    Creating, designing, and producing print, out-of-home (OOH), broadcast (radio, TV), and Internet branding campaigns (e.g., native advertising, video, Connected TV/Over the Top, Google Performance Max and other AI-enabled digital media, paid search, etc.).
•    Creating, designing, and producing enrollment/direct response campaigns that could include advertising, direct mail, landing pages, emails, digital media, etc.
•    Concepting, designing, and producing collateral materials such as brochures, flyers, booklets, newsletters, folders, posters, etc.
•    Creating custom illustrations and graphics
- Website user research, planning, design, maintenance, and production:
•    Researching, planning, creating, designing, and producing landing pages, websites, and other web templates.
•    Provide proposed site/information architectures, page prototypes, and illustrations.
•    Creating, designing, and programming web templates and incorporating elements such as animation, motion graphics, databases, calendars, website analytics, form managers, polls/surveys, CRMs, social media, etc.
•    Perform simple website maintenance tasks upon request (e.g., content revisions, updates, etc.).
- Copy writing, proofreading and copy editing:
•    Provide various types of copy such as technical copywriting, advertising copywriting, sales/marketing copywriting, script writing, informational copywriting, and journalistic copywriting (e.g., news and feature stories, media releases, newsletters, etc.).
•    Write, edit, and proof all copy before presenting to the unit for approval.
- Visual and multimedia storytelling:
•    Producing short topic videos for use at events or posting on websites, social media, 15- and 30-second digital ads, etc. that incorporate music, full-motion graphics, and animation.
•    Produce short full-motion graphic or animated video.
•    Video capture, edit, closed caption, and deliver video files of speeches, panels, conferences, interviews, etc.
- Media buying and placement services:
•    Developing and recommending a comprehensive media strategy aligned with our target audiences and campaign objectives.
•    Negotiating and purchasing media across channels such as television, radio, print, out-of-home, digital display, paid social, streaming audio/video, and emerging platforms, as applicable.
•    Optimizing placements for cost efficiency, reach, frequency, and audience impact.
•    Providing ongoing performance monitoring and making recommendations for adjustments during campaign flight dates.
•    Ensuring proper ad trafficking, compliance with placements, verification, and reporting.
•    Managing deadlines, insertion orders, and any required coordination with creative/production teams.
•    Regular reporting dashboards and post-buy analyses, including reach, impressions, cost efficiency, and performance against KPIs.
- Experiential and event marketing:
•    Experience developing and executing experiential marketing campaigns that strengthen institutional reputation and student engagement.
•    Successful track record in producing campus events, alumni programs, admissions initiatives, and community outreach experiences.
•    Ability to design interactive activations that align with the university’s mission, values, and brand identity.
•    The ability to procure, set up, and manage equipment associated with events and booths (i.e. projectors, screens, lighting, etc.).
•    Coordinating multi-departmental collaboration, including communications, student affairs, advancement, and athletics.
•    Planning events that reach diverse audiences, including prospective students, parents, alumni, and donors.
•    Strong project management capabilities, ensuring timely delivery, budget efficiency, and seamless event execution.
•    Familiarity with higher education environments, protocols, and stakeholder communication requirements.