Branding and Visual Identity Services

The Vendor is required to provide professional branding and visual identity services.
- Provide to develop an updated brand that authentically reflects city character, values, and vision for the future, while supporting consistent and effective communication across City departments, programs, and audiences.
- Identify and pre-qualify firms with demonstrated municipal or place-branding expertise, strategic thinking, and visual identity development;
- The City’s brand must:
•    Authentically reflect and represent city and its citizens
•    Support civic pride, economic development, and external communications
•    Work across multiple departments and use cases
•    Be implementable, accessible, and sustainable over time
- The City anticipates that branding services may include, but are not limited to:
•    Brand discovery and research
•    Stakeholder and community engagement
•    Brand strategy and positioning
•    Messaging and narrative development
•    Visual identity system design (logo and supporting elements)
•    Brand standards and implementation tools
•    Governance support