Outreach and Communication Plan Services

The Vendor is required to provide a public outreach and communication plan (OCP) to support the Venice local coastal program (LCP) update.
- Requirement:
1. Stakeholder identification: 
•    Determine who needs to be informed, including local residents, businesses, and community leaders, elected officials, neighborhood groups, local advocacy organizations, and environmental groups.
2. Develop communication channels:
•    Social media: Facebook, X (Twitter), Instagram, or other social media platforms to share news and engage with the public.
•    Print media: local newspapers, trade publications, and community publications.
•    Public meetings: in-person events to present plans, conduct workshops, answer questions, and gather feedback.
•    Community forums: online or in-person discussions to facilitate open dialogue.
3. Tailor messaging:
•    Clarity: use easy-to-understand language and visuals to explain complex policies and issues. Where applicable, provide materials in multiple languages to meet the needs of the community.
•    Transparency: be upfront about potential impacts, project timelines, and address concerns openly.
•    Positive framing: highlight the benefits of the LCP updates for the community.
4. Active listening and feedback collection:
•    Surveys: gather public opinion through online or paper surveys.
•    Comment cards: provide opportunities for written feedback at events.
•    Focus groups: facilitate in-depth discussions with targeted groups, ensure discussion remains respectful and solutions oriented.
5. Community engagement strategies:
•    Partnerships with local organizations: collaborate with community groups to disseminate information and facilitate engagement.
•    Educational outreach: provide presentations and workshops to inform specific groups about coastal act requirements, coastal commission involvement, the division of responsibilities within different government agencies, and LCP implementation.
•    Other strategies, such as public art initiatives that utilize art installations to visually communicate project details.