The Vendor is required to provide market intelligence, industry engagement strategy, and integrated research communications services in support of the university’s research and innovation enterprise.
- Provide all personnel, expertise, analysis, reporting, coordination, and project management necessary to deliver a comprehensive market insights program that strengthens proposal competitiveness, expands research funding and commercialization opportunities, and translates external market and funding signals into actionable guidance for university leadership, research units, and faculty.
- Program overview
• Aligning institutional research strengths with external funding, industry, and commercialization opportunities;
• Increasing competitiveness for federal, industry, philanthropic, and department of defense funding;
• Supporting industry engagement and technology transfer activities; and
• Integrating market intelligence into leadership decision-making and institutional communications.
- Deliverables and outputs
• Market intelligence analyses and summaries;
• Periodic market intelligence reports;
• Executive-level opportunity memoranda;
• Faculty- or unit-ready summaries translating intelligence into actionable guidance;
• Benchmarking or comparative analyses, as appropriate;
• Briefings, presentations, or webinars for university stakeholders; and
• An interactive dashboard or comparable visualization tools synthesizing market intelligence outputs.
- Program evaluation and continuous improvement
• Reviewing deliverables and stakeholder feedback;
• Identifying recurring opportunity themes, gaps, or risks;
• Recommending adjustments to methodologies, reporting cadence, or presentation formats; and
• Supporting forward-looking planning related to research, innovation, and communications priorities.
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