Public Relations Consulting Services

The Vendor is required to provide public relations activities by means of public relations consulting services, which shall encompass the areas of media relations, strategic communications, crisis management, community relations, marketing, advertising and promotions, digital communication, and event planning to successfully develop and implement strategies and tools that aim to increase public awareness of opportunity home’s programs, activities and initiatives.
- Objectives
•    Assist in the development and execution of opportunity home’s internal and external communications strategy. 
•    Provide guidance and insight on navigating crises and public perception within local and regional media markets, including message development and media campaigns. 
•    Support a comprehensive social media strategy utilizing contemporary digital tools to reach diverse, generational audiences. 
•    Provide content, counsel, and training for public speaking, media training, thought leadership, emerging media, and communication planning, strategy, and metrics. 
•    Provide content and overall support for the organization’s external website.
•    Develop recommendations for emerging digital outreach strategies, including, but not limited to, web-based applications and digital channels. 
•    Facilitate the identification and development of key media and community partnerships and relationships, especially in the city. 
•    Provide services as required in support of opportunity home’s community and fundraising programs, including event coordination and support. 
•    Provide creative development or direction on items to address public and community relations issues. 
•    Provide strategy and support for opportunity home’s brand awareness and organizational identity. 
•    Design and produce materials to communicate opportunity home’s mission, vision, programs, services, messages, and reports, in various printed and produced formats, to include, but not limited to, logos, flyers, brochures, annual reports, fact sheets, e-newsletters, web pages, etc. 
•    Provide public relations counsel and training, as needed, to the communications and public affairs department, executive officers, senior managers, and board of commissioners.
- Project-related services that may be required:
•    Advertising and branding services
•    Media buys
•    Digital content creation
•    Community relations
•    Photographic services
•    Videographer services
•    Website design and development.

- Intent to Bid Due Date: March 26, 2026