Tourism Research Services

The Vendor is required to provide tourism research services for include:
- Visitor profile study
•    Interviews at southwest airport when possible
•    Interviews at sports and special events as assigned by project manager or designee
•    The following is requested monthly:
o    Interviews conducted on-line with past visitors or information inquirers
o    Face to face interviews in hotels and attractions
o    Monthly reports to office outlining but not limited to the following:
1.    Visitor demographics
2.    Economic, psychographic and budgetary factors
3.    Separate breakouts for business, meeting and leisure travelers
4.    Separate detailed origin and demographic reports on international and domestic visitors
5.    Tourism industry employment statistics for collier county
6.    Airport arrivals in south airport entry points
7.    Quarterly reports for combined visitor and hotel analytics for distribution to county commission
8.    Monthly third-party reports for economic trends, competitive destination information and group meeting impact
9.    Sampling of visitor comments from face to face and on-line interviews
10.    Annual calendar and fiscal year reports of visitor impacts in all the above categories
- Hotel occupancy and average daily rate (ADR) study
•    Annual report with comparisons to previous year
•    Seasonal reports for high, low and shoulder times of year
•    The following is requested monthly:
o    Survey of hotels to determine occupancy, ADR, rev par, room demand, number of visitors, visitor spending, visitor economic impact, hotel room nights and three-month forecast of visitation 
o    Report to county on results with comparisons to previous months and previous years
- Impact of tourism study
•    Measurement of sales, gas and tourist development tax revenue and impact
•    Tax savings to collier county residents resulting from visitor spending
•    Employment impact of tourism (i.e. Jobs supported, jobs created, wages earned)
•    Ranking of visitor activities that attracted tourists and what activities they enjoyed during their visit
•    Visitor spending at hotels, restaurants, shopping, attractions, sports and special events, gasoline
•    Return on investment of advertising dollars to visitor spending
- Focus group research
•    Testing of advertising concepts
•    Testing of brand positioning and perceptions
•    Testing of consumer preferences, activities and perceptions of collier county as a visitor destination
•    Testing of preferences and buying habits with group meeting planners
•    Testing of website and social media effectiveness, ease and methods of use
•    Executive summary and detailed tabulation of the results of each study.