The Vendor is required to provide for professional video production services to create a high-quality recruitment video.
- Produce a professional recruitment video that:
• Attracts qualified law enforcement candidates
• Highlights department culture, professionalism, and community engagement
• Showcases equipment, training, and community policing philosophy
• Enhances digital recruitment efforts
- Pre-Production
• Creative concept development
• Scriptwriting assistance
• Storyboarding
• Scheduling and logistics coordination
- Production
• On-site filming in town
• Interviews with department leadership and officers
• B-roll footage of patrol operations, training, community engagement
• Drone footage (if properly licensed)
- Post-Production
• Professional editing
• Graphics and branding integration
• Music licensing
• Closed captioning
• Final video length: approximately 3–5 minutes
• Short-form social media cut (30–60 seconds).
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