Athletics Creative Media Production Services

USA(North Carolina)
MKTG-1697

RFP Description

The Vendor is required to provide athletics creative media production for creative development, production, post-production, and delivery of finalized video assets formatted for use across multiple in-venue display systems and digital media platforms.
- General requirements
•    Creative concept development, including art direction and visual style, as represented through storyboards, animatics, or other visual references;
•    A detailed shot list identifying required looks, poses, actions, and sequences to be captured;
•    Full set-up, operation, and responsibility for all lighting, set pieces, and video production equipment;
•    Production and capture of high-end video content across a single set in one location per sport;
•    Provision of a complete production crew, including an on-site producer and director responsible for execution and coordination;
•    Professional post-production services, including editing, color correction, sound design (if applicable), and final mastering;
•    Delivery of final assets in formats, resolutions, and aspect ratios specified by the university;
•    Adherence to university brand standards and athletics department creative guidelines.
- Additional content creation
•    Short-form hype videos;
•    Player-specific or unit-based features;
•    In-venue video elements for use during games or special events;
•    Social, digital, or auxiliary display adaptations derived from the original production capture.
- Football intro video requirements
1. Primary deliverable
•    Ultra-wide aspect ratio (34x9) for primary video board use;
•    Standard widescreen aspect ratio (16x9) for alternate displays and archival use.
2. Auxiliary content
•    East and west ribbon board content (12416x112 pixels):
•    FIEK-level signage content (700x84 pixels).
3. Production scope
•    One production set at one location;
•    High-end cinematic capture consistent with division i athletics video board standards;
•    Lighting and staging appropriate for dramatic, high-impact football presentation content.
- Men's basketball intro video requirements
1. Primary deliverable
•    Produce a fully executed men's basketball video board open with a total runtime of 60-90 seconds, formatted for use on the primary in-arena video display.
2. Auxiliary content
•    Two (2) 360-degree ribbon boards;
•    Courtside led tables (both sidelines and end zones);
•    Court projection content
•    Four (4) Vomitory (VOM) displays.
3. Production scope
•    One production set at one location;
•    High-end video capture tailored for indoor arena presentation;
•    Lighting and staging optimized for basketball-specific environments and displays.

Timeline

RFP Posted Date: Thursday, 12 Mar, 2026
Proposal Meeting/
Conference Date:
NA
NA
Deadline for
Questions/inquiries:
Wednesday, 25 Mar, 2026
Proposal Due Date: Friday, 10 Apr, 2026
Submission via: Online Portal
Authority: Government
Acceptable: Only for USA Organization
Work of Performance: Offsite
RFP Budget: NA
Contract Term: 2 years
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