Marketing and Recruitment Services

The Vendor is required to provide marketing and recruitment services with the goal of enhancing mature programs, developing new offerings, and recruiting diverse students to enroll in its programs.
•    Market research: provide ongoing, robust, and technically sound analysis of prospective student markets for newly proposed online programs and existing programs seeking to expand; inform whether programs should be right-sized or sunset.
•    Marketing and lead generation: create messaging and branding aligned with the strategic marketing plan of the university and program-specific attributes to generate quality leads; support conversion from admitted to enrolled student.
•    Recruitment and enrollment services: document contacts with students through a customer relationship management system, qualify student prospects, and direct students to application materials; ensure communication continues beyond acceptance to encourage enrollment.
•    Student and faculty support: offer student and faculty support services as an add-on option with a fee for service; programs not needing these services should not incur a fee.
•    24/7 helpdesk and technical support: provide operational procedures and mechanisms for 24/7 student support during recruitment and enrollment.
•    Optional services: provide information on other services available that might be of interest to university.