Accelerated Timeline Marketing Services

The Vendor is required to provide strategic planning, creative development, campaign management, and analytics tracking across digital platforms.
- Strategic planning
•    Develop a comprehensive marketing strategy aligned with enrollment goals
•    Define key audience segments (prospective families, relocating families, etc.)
•    Establish measurable KPIs and reporting cadence
•    Provide budget allocation recommendations across channels
- Digital advertising
1. Meta advertising (Facebook and Instagram)
•    Campaign strategy and audience targeting
•    Creative development (static, video, carousel - looking for someone that can develop engaging creative, not just run-of-the mill school ads)
•    A/b testing and optimization
•    Conversion tracking and retargeting
2. Google ads
•    Search campaigns
•    Keyword research and competitive analysis
•    Conversion tracking and performance optimization
3. Google display network
•    Display ad creation and placement
•    Geofencing and localized targeting
•    Retargeting strategies
4. Creative and brand support
•    Campaign concepts that differentiate flagstaff academy in the local market
•    Out-of-the-box marketing ideas to drive awareness and enrollment
•    Messaging development tailored to PK–8 audiences
•    Alignment with school branding guidelines
- Reporting and analytics
•    Ad performance metrics
•    ROI analysis
•    Channel performance insights
•    Strategic recommendations for ongoing optimization
•    End-of-campaign performance summaries.