Branding, Marketing and Communications Services

The Vendor is required to provide marketing, advertising and branding to support districtwide communication services that align with the college’s master and strategic planning initiatives.
- Includes support with creative services, production, targeted messaging, and districtwide branding initiatives.
- Requirement:
•    Assist in district planning initiatives to determine message quality and effectiveness.
•    Support targeted marketing initiatives to advance branding strategies in alignment with community engagement, long-term master planning, and student success.
•    Develop strategies for broadcasting and narrowcasting for targeted audiences.
•    Develop and execute marketing strategies and materials for the purposes of, but not limited to:
o    Enhancing the college’s brand and name recognition
o    Increasing overall enrollment
o    Increasing awareness related to the college’s long-term master planning initiatives
o    Increasing awareness and outreach to targeted populations, including but not limited to:
1.    Adults (18-34 years old)
2.    Continuing education
3.    High school students and parents
4.    Middle school students and parents
5.    Ages 65+
6.    Other populations as appropriate
•    Develop advertising materials to promote consistent branding across the college service area including but not limited to:
o    Web and digital (website, digital, and social media)
o    Direct mail (newsletters, information pieces, postcards, etc.), and other mail pieces as needed.
o    Billboards
o    Magazines
o    Newspapers
o    Radio (includes streaming)
o    Television (includes streaming)
•    Conduct market research and community engagement facilitation, including periodic surveys and focus groups as needed in coordination with the college. 
•    Methods can include face-to-face, phone, email and conferencing platforms.