Sponsorships, Digital Advertising and Athletics Multimedia Rights Services

The Vendor is required to provide to engage a qualified, experienced, and financially stable partner to maximize university’s revenue, brand visibility, and audience engagement through collaborative and coordinated management of campus digital advertising, sponsorships, and exclusive athletics and rodeo multimedia rights.
- University-level corporate relationships
•    Dining services, concessions, and foodservice providers
•    Pouring rights, beverage category exclusivity, and vending contracts
•    Bookstore and course material vendors
•    University licensing (trademarks, apparel, merchandise)
•    Existing talent booking, entertainment contracting, and event programming agreements.
- Major assets retained by the university
•    Conference-level media and digital rights
•    Intellectual property and institutional trademarks
•    Any marketing assets governed by the university system
- Restricted advertising categories
•    Sports wagering, gambling, or betting platforms
•    Cannabis, CBD, vaping, or tobacco products
•    Alcoholic beverages
•    Firearms, ammunition, or weapons manufacturers
•    Political campaigns, ballot measures, or issue-based advocacy
•    Any category deemed contrary to the university’s mission, academic environment, student welfare, or community standards
- Retained media and digital rights
•    Institutional, non-athletics websites
•    Academic and research-focused digital assets
•    Educational programming, livestreams, and academic video content
•    Internal communications and student-facing systems
•    Media produced for academic, research, or institutional purposes.